Interview: Caroline Jones
The challenge was to style herself in a different outfit each day throughout 2015, using only pre-loved clothes found in Cancer Research UK shops. Each day, she posted a photo on social media asking for donations to her campaign. She rapidly gained a loyal following and raised tens of thousands of pounds for Cancer Research UK. Of course, the knickers were always model’s own – and this in fact became the title of an inspiring book she has now published about her journey.
Caroline was a speaker at our recent Social Brunch Club event in Bristol, where we caught up with her to find out more about her book and plans for her style blog.
Watch the video
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Photos by Nina Allwood, Bristol in a Box