Mentor Masterclass: Teeclutter, fashion blogger
In this series of blogs, we’ll be chatting to leading figures in the fashion industry about their jobs and their style must-haves. This week, we caught up with Thaarani (better known as Teeclutter), about blogging success and why simplicity is key when it comes to personal style.
What made you decide to start a fashion blog?
I’ve always worked around clothes, from shop floor sales to head office buying and starting Teeclutter has allowed me to share my passion for clothes with others. I had been thinking about starting a blog for years and finally plucked up the courage two years ago. My main aim was to show people how easy styling your wardrobe essentials can be. It’s not always about having the latest trends – you can make some amazing looks with things you already have if you think creatively about them.
How did you first get into blogging?
I initially had a personal shopping website, but after realising how easy it was to start a blog, I decided to go in that direction and I haven’t looked back since.
Do you need any special skills to set up a blog?
No – the beauty of blogging is that anyone can do it. When I started out, I looked at a lot of other blogs and YouTube videos to understand the basics and start coming up with ideas.
What’s been the most challenging aspect of building your blog?
It definitely has to be putting myself out there. Showing my face was one of the biggest challenges for me, so doing this has made me a little more confident over the years.
What makes your blog stand out from the rest?
My blog is all about wardrobe staples – style rather than fashion. I do talk about the latest trends, but I tend to focus on classic looks that you can keep in your wardrobe forever that won’t go out of fashion. Most of the stuff I feature on my blog is high street, so it’s very accessible. I try to keep my posts brief and straight to the point. The aim is to give people ideas for different ways to style those everyday essentials. You don’t have to spend a lot of money to look great.
What advice would you give to young bloggers just starting their journeys?
Blogging is about doing what you love, so write about something you are passionate about. It also requires dedication, so don’t give up. Also, pick a name for your blog carefully!
What hopes do you have for the future with your blog and your career generally?
I’m going to continue to grow the blog as it’s what I love to do, but I’m also open to expanding into other areas – perhaps making my own wardrobe essentials one day like T shirts – who knows?! I’m also interested in working with brands – there are a few I love that I’d really like to work with one day. Do you have a mentor you turn to for career advice? I don’t have a mentor as such, but there are some amazing Instagrammers out there who inspire me and I’d love to emulate their success one day. What’s the best style advice you’ve ever been given? Years ago when I was in my early 20s I had an appointment with a personal shopper who told me not to be afraid of wearing colour. I used to wear a lot of black and neutral colours, and she picked out colours I wouldn’t have normally worn, but they looked great. Her advice was simple, but it’s changed my wardrobe so much. Sometimes you need to break out of your comfort zone and try new things to find a style that really suits you.
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Considering a new career? The Image Consulting Company offers a personal stylist training course, where you’ll learn everything you need to know to start your journey to styling success. The next course begins in September but places are limited – enquire for details.
Photos by Nina Allwood, Bristol in a Box