T 07743 828 174 • mail@theimageconsultingcompany.co.uk

Brits spend 12 hours a week striving for perfection

Brits spend 12 hours a week striving for perfection

Brits spend an hour and 40 minutes of every day striving for perfection, a study has discovered and we wanted to share the news with our readers to see if you resonate with this?

A poll of 2,000 adults found three quarters dream of having the perfect life, dedicating an average of 12 hours a week to trying to improve their looks, career or love life.

This amounts to the equivalent of almost 26 days a year or 4.5 years of their lives spent photo-shopping selfies, cleaning the house before guests arrive and applying miracle creams and 45% admitted to making their lives, or parts of it, appear more perfect than it really is. {We’re pretty sure Instagram has nothing to do with this. Er-hum…}

Despite this, the poll by bagel makers New York Bakery Co. found three quarters of people wish there was less emphasis on being perfect and more importance placed on being real and authentic. 7 in 10 believe too much effort is put in to achieving perfection these days, with fewer admitting they don’t think they will ever have the perfect life they are striving for.

So what’s it all about?

Psychologist Emma Kenny said: “During the past twenty years a dangerous myth has been growing. It is one that confronts us every time we turn on the television, flick through a magazine or scroll through our social media. We exist in a world awash with perfection. Everyday, Instagram is crammed with photo-shopped images of men and women who look more mannequin than human. More young people are starting to buy into the idea that perfection is everything. It is vital that we learn to turn the volume down, but this can only happen when we start balancing our exposure to these images of perfection with a more realistic and ultimately fun perspective of life. We need to teach the younger generation to be unique, care less about how other people are living their lives and concentrate more on how they live their own.”

Researchers found the average adult reckons their life is 48% perfect, with money and finances the area most are looking to improve on whilst one in five blame TV and film, celebrities and even their own friend’s social media images for the never-ending quest.

4 out of 10 admitted to cleaning the house before guests arrive to make their home look better than it usually does while 37% have hit the gym on a mission to have the ideal body. Others dream of a perfect love life, followed by family life and work, while almost 4 in 10 also admit they are often striving for perfection when it comes to their appearance.


Amy Page from New York Bakery Co. said: “Our research shows that audiences are being bombarded with images of perfection, from food to fashion and beyond. We think its time to challenge the norm by saying imperfection is perfection. Let’s be real and authentic {alas!}

“Let’s say it how it is and look below the surface into what matters. Heart and soul, taste, and refreshing honesty. Ignore the distractions, everyone loves a touch of the authentic. So it’s time for a call to action; Throw out the wasted effort, say it how it is and let people love you for the real you, appreciate your genuine wisdom and outlook, and go with the flow.”

What lengths have you gone to for perfection? 

Top ten things people have done in their quest for perfection

1. Cleaned the house before guests come over to make it look spotless

2. Gone to the gym or exercise classes

3. Gone on holiday in a certain location

4. Applied filters to your photos

5. Fake tanned

6. Bought miracle face creams

7. Bought top of the range ingredients and food when making meals for others

8. Photoshopped images

9. Took diet pills

10. Bought a new car and put it on finance