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Fashion goes west

Fashion goes west

Our Autumn/Winter style season continued this month with a unique show in the West Country.

We believe fashion is for everyone and that great style can be achieved whatever your age and size, which is why we were thrilled to host a fabulous high street fashion event for Quedam shopping centre in Yeovil to celebrate that.

Showcasing the latest autumn/winter high street styles available at Quedam, the show brought together the centre’s hottest retailers, including Topshop, River Island, M&S, New Look and Primark (among others). The twist, however, was that instead of models, the looks were shown on real people sourced from among Quedam’s shoppers and online. There were nine models of varying ages, sizes and tastes, which meant that there truly was something for everyone.

All the models received the full VIP glam treatment from the expert teams at The Body Shop and Boots No.7 to make sure that everyone felt their best and ready to strut their stuff on the catwalk. Guests were treated to hot chocolate from Starbucks, followed by some bubbly and exclusive branded cupcakes.

The key trends for this season included country chic, retro florals, chunky knits, 90s, red to toe, sequins, velvet and head to toe black.

“What we loved about working with Quedam was that they truly embrace the message that fashion is for everyone. Using real shoppers rather than models meant that it was much more accessible for the audience and they could get an idea of what the trends looked like on someone closer to their own shape and size. Great style is about feeling comfortable and confident on the inside too, and our ‘real models’ certainly showed that,” said Emmeline Stevens, founder of The Image Consulting Company.