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Interview: Caroline Jones

Interview: Caroline Jones

After losing her mum to cancer, Caroline Jones embarked on a unique fundraising project that led her on a fashion journey she could never have predicted.

The challenge was to style herself in a different outfit each day throughout 2015, using only pre-loved clothes found in Cancer Research UK shops. Each day, she posted a photo on social media asking for donations to her campaign. She rapidly gained a loyal following and raised tens of thousands of pounds for Cancer Research UK. Of course, the knickers were always model’s own – and this in fact became the title of an inspiring book she has now published about her journey.
Caroline was a speaker at our recent Social Brunch Club event in Bristol, where we caught up with her to find out more about her book and plans for her style blog.



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Considering a new career? The Image Consulting Company offers a personal stylist training course, where you’ll learn everything you need to know to start your journey to styling success. The next course begins in September but places are limited – enquire for details.

Photos by Nina Allwood, Bristol in a Box