Let us introduce Annie Lennox, Emma Thompson, Rita Ora, Baroness Lawrence, Roma Agrawal, Lulu Kennedy, Rachel Khoo and Alek Wek as M&S’ SS14 Leadin Ladies (a tremendous round of applause and read on).

If you couldn’t tell we are loving M&S’ new Spring/Summer Advertising Campaign where a selection of influential leading ladies (mentioned above) have been called upon to represent their collection and females of 2014!! The retailer have purposely picked a diverse range of women who possess different professions, body shapes, and skin tone (right up our street).

The refereshing campaign demonstrates how M&S can cater for various ages, figures, personalities and job roles. Each leading lady represents a different market of which women can easily identify with. The campaign also explores various trends for SS14 and illustrates that all types of women can wear the trend of the season with ease and comfort.

Which lady can you relate to? Are you finding it difficult to dress your body shape? Book a personal shop today and let one of our stylists allow you to become a leading lady in your own story!