T 07743 828 174 • mail@theimageconsultingcompany.co.uk

Ruth Ellen Davis

A wealth of knowledge about beauty and wellness underpins Ruth’s work, and her friendly and approachable manner means everyone feels at ease in her presence. Ruth’s passion about her field is immediately evident, and she manages to combine this with being a superhero mum, which is no mean feat. If you’d like to know a bit more about our own beauty guru, read on!

Describe yourself in a few key words

Emotional, inquisitive, scatty, fun


What brought you to become an Image Consultant?

I spent my 20s working around the world as a travel journalist, and was continually fascinated by the beauty products and routines of different cultures. The creativity, the science and the mindfulness involved in beauty has always attracted me, and after having my second child I decided to make the switch to beauty writing and consulting full time. 


What inspires you?

All the unhealthy, dishonest and underhand elements of the beauty industry. It is an industry that still has a lot wrong with it, and my mission is to be a positive, helpful and honest voice to help override the bullshit. There is so much to be enjoyed and celebrated, it’s just a question of navigating what’s out there.


What are your favourite brands & who are your favourite fashion designers/influencers?

Gosh so many. Fresh new brands such as Glossier and Beauty Pie, classic skincare heavyweights such as Clinique and Clarins, genius French pharmacy brands like Vichy, simply gorgeous ethical brands such as Tata Harper and Evolve Beauty… and lots more!


How would you describe your personal style?

Complete chameleon with both clothing and makeup. Some days I resemble a 17-year-old boy in cut-off jeans, beat-up trainers and no makeup; others I’ll wear a leopard-print jumpsuit and a bright red lip! For me, that’s what it’s all about! 


Tell us 3 things about yourself we don’t know

  • I have two bouncing boys called Felix and Theo. They bring me great joy and little sleep!
  • I worked in Argentina for a year, and the first Spanish I learnt was “eyebrow wax please!” (“depilación de cejas por favour!”)
  • Brightly coloured trainers make my heart sing.


Tell us your favourite quote or words of wisdom…

“Be the change you want to see” Ghandi


What plans do you have for the future? 

My ultimate goal is to set up a charity that provides regular visits to house-bound elderly ladies, offering companionship (cuppa and a chat), hair washing and styling, help with baths / showers, as well as manicures and hand massages. Elderly care is something I feel hugely passionate about. The levels of loneliness among the elderly in this country is shameful. We can do a lot to tackle this.