Here at The Image Consulting Company we’re big supporters of high street fashion, which is why we were delighted to work on a new campaign with Intu Derby shopping centre and Bakehouse Events for Autumn/Winter 2017.
After an epic prize draw, ten lucky high street shoppers were chosen to be the face of Intu Derby and, as part of their prize were treated to an exclusive makeover where our stylists helped to find them a fabulous new look. Our founder Emmeline Stevens and stylist Hannah Davies headed up to Derby where, as well as working with the lucky winners, they hosted a style consultation area where shoppers could come along and get free fashion advice and exclusive discounts. Hannah also took charge of the ‘roaming rail’, strutting around the centre with a microphone encouraging shoppers to check out the latest trends.
Check out this videos below for a flavour of what it was all about…
“The focus of this campaign was to build conversations with the local community about fashion at Intu Derby and bring the trends alive through live events, digital content and promotions. We were thrilled to be a part of this and the winners were absolutely lovely to work with. Let’s hope they do it again in future,” said Emmeline.
To see more of the campaign, check out Intu Derby on Facebook.