Trends vs Style Personality
Seasonal trends come and go but style is endless.
That’s why we’re big believers that when a Personal Stylist helps a client embrace her style personality, she’ll then know what to wear to make her feel incredible for whatever her day has in store for her. But there’s no question that trends create some interesting options for our clients to vary their look, keep it current and change things up seasonally….
In our members Community last month, TiCC member Alex, @luxeleopardlifestyle, led an Autumn / Winter Trend talk where she shared her thoughts around the key trends she was seeing on the catwalk and on the high street, emphasising the benefits of shopping for trends that have more longevity to help her clients get the maximum value from working with her.
Alex commented that the first thing she helps clients to do is to ‘use the trends as inspiration to shop in their own wardrobes’ and to swap items with their friends to help create new looks, bringing a sustainable option to embracing trends.
With warm neutrals and Crayola brights as trending colours, there’s lots of options for every woman in terms of colour type this season and the high street is embracing these contrasting palettes through their ranges.
Key trends that Alex drew our attention to were ‘Out Out’ with some dramatic and fun items ready for socialising and ‘Knit-tastic’ including sweater dresses as a key item seen in many designers’ edits, and the half zip jumper featuring in several high street ranges. Alex chose her top ten trend led items with her focus being drawn to those that are wearable by real women in different ways. Puffer coats, bright and bold tailored items, dark denim pieces and outdoor wear were all shown with various features and fabrics to show us how these trends could work in many ways.
What was really clear from Alex’s fantastic insights was that all of the trend items had versions that could suit every style personality and how Personal Stylists add real value to their clients by helping them to translate trends to their own tastes. If you missed out on Alex’s video, you can catch up over on her blog, AW21 Trends with Longevity, here…
© 2021 Luxe Leopard Lifestyle
Having an understanding of style personality is key in helping clients to shop the latest trends in the smartest way.
Click the Video to watch Emmeline’s short video about trends >
If you’d like to be able to access a community that helps Personal Stylists to grow their business through insights into your industry, expert-led business sessions and a space to ask questions and get answers from people who understand your business, take a sneak peek into our members community here, @personalstylistcommunity, or book a quick-fire chat with Emmeline to find out more – Emmeline’s Calendar.
If you’re not a stylist yet and hearing about trends and style personality means you want to find out whether you could make your love of clothes into your career, register your interest for our Spring training courses and we’ll reach out for a friendly chat to help you decide on what the right approach might be for you – just click through the button below.
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